First anniversary of Marissa Mayer on Yahoo :

First anniversary of Marissa Mayer on Yahoo :Internet Economy and Business On July 16 it was announced that Marissa Mayer would be the new CEO of Yahoo and the 17th began his stage at the helm of the company. A year after 17 purchases , it is undeniable that the company has changed .Today marks the first anniversary since it was announced the appointment of Marissa Mayer as CEO of Yahoo ( was effective the day after ) . At this time , the company has made 17 purchases (most importantly, Tumblr ) and, in general , one can say that the stage in Yahoo Marissa Mayer has served to give new life to the company. But there is still a long way to go .What can not be denied is that the Board has managed to give some institutional stability for signature. Until his arrival , the direction of the company had been in six people in the last six years. The most talked output was Scott Thompson , who resigned after it was discovered that it had included false information on your resume. It also seems less prone to litigation than its predecessor , which was involved in a legal battle with Facebook to anyone finished watching sense .

But the important thing is not what has made Marissa Mayer on Yahoo , but the movements he has used his time. And it seems you've been busy, and that throughout this period there have been 17 purchases . Probably not depart from it all , but , at least, bear his signature . And the most important of these acquisitions, Tumblr , it does have all the earmarks of having been orchestrated by the directive.Seizing Yahoo Tumblr it cost 1,100 million. Part of this money was achieved through the sale of part of the shares of Alibaba Group that had the Chinese company . In fact, if their actions today is worth more due to growth in this group. If this changes in the future, will be in part due to this purchase."Apart from shopping, Yahoo has made ​​changes to the design of some of its services " This year there were other changes in Yahoo services . Mail, for example, was redesigned and soon after launched a campaign to ' recover ' abandoned accounts and make them to return to be available for new users (the process will end in mid-August ) . Flickr also experienced a much needed change in design and increased storage capacity .   

This, incidentally , represented one of the few faults committed in Yahoo Marissa Mayer . When he announced the news on Flickr , made ​​comments that many considered offensive photographers . Instead of hiding or issue a statement, said several of them personally from his Twitter account . It is likely that the answer conduct a team member , but it is still an example of this new attitude nearest juvenile less corseted .Nor should we forget the influence of Mayer in the industry. The technology sector has women just as CEO , at least in major companies . Yahoo could help change this trend thanks to Mayer , despite his undoubted experience , has had to endure ridiculous scenes . The most famous example is the shareholder who began by explaining that it was " a dirty old man " and then tell the policy that is "very attractive " .Fortunately , this is almost anecdotal , because since his appointment was announced much emphasis has been placed on its origin (it was the twenty- Google employee and one of the architects of the search engine what it is today ) than sex.Anyway, the most important thing for Yahoo is that this is only the beginning. For the first time in a while the wheel takes someone with experience, youth , knowledge, and tables ; someone able to make the company regain its place or at least trying. In the first year there have been changes , the second will be more.

una publicación por Agustin Villafane.

Internet Economy and Business

Too sexy for ya? Yahoo CEO poses for Vogue

 Marissa Mayer’s glamour shot has sparked a boatload of debate about whether sexy magazine photos are appropriate for a CEO.

The glamour-shot photo of Yahoo CEO Marissa Mayer in the September issue of Vogue is tame by fashion-magazine standards, but the fact that a huge company’s chief exec is lying on a deck chair in a form-fitting dress has divided the business community.

An online CNBC poll asking whether Mayer’s photo was appropriate for a CEO got more than 3,700 responses, 60 percent of which said it was fine, 40 percent of which said it was not OK.

Detractors say it reflects a double standard.

“I can't think of the last time a men's magazine chose to profile a CEO by asking him to sprawl out on a couch,” Patrice Grell Yursik, creator of Afrobella.com, told CNN. “When, let's say, GQ or Esquire is profiling someone on this level, they're not asking them to unbutton their shirt and pose suggestively with any kinds of props.”

Another commenter, Anna Nicole Moose, said "We fight so hard to be where we are and prove that it wasn't our cute bodies, perky boobs, or cute face that got us there.”

Several other critics pointed out that an implication seems to be that women who wouldn’t get a photo like Mayer’s in Vogue seem to be at a disadvantage when trying to snag CEO jobs.

As the CNBC poll indicates, plenty of others think Mayer’s photo is OK. Blogger Justgngr wrote:

There’s no reason that beautiful women can’t be industry leaders. Part of achieving equality for women in the workplace means that women shouldn’t have to succumb to societal pressures – in both directions. Women shouldn’t have to “harden” or “soften” themselves when in positions of leadership, but that also means women shouldn’t have to downplay their beauty in order to succeed.

Communications choreographer Kevin Brett blogged that the very fact that people are talking about the photo may have been the very purpose of it:

How many other publicly traded company CEOs would be invited by Vogue to pose in a horizontal fashion? What subliminal messages are being sent, particularly in a predominant Silicon Valley engineering culture? Talk about tongues wagging at the water cooler and the inevitable social media chat.

Maybe that is what this gambit is all about?

What do you think of the photo? Too far? No problem? A big publicity gambit? Please let us know in the comments.

(Image via Mikael Jansson, Vogue) 

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The Paramount Picture

This year marks the 100th anniversary of the storied Paramount Pictures, the only studio to still call Hollywood (the L.A. neighborhood, not the state of mind) its home. Founded in 1912 as the Famous Players Film Company, it more than lived up to its billing, claiming silent greats such as Mary Pickford, Douglas Fairbanks, Gloria Swanson, and Rudolph Valentino, not to mention Cecil B. DeMille, who made all his biblical epics for the studio. With the advent of talkies, and showing a special flair for sophisticated comedy, Paramount added another glittering array of stars to its roster, including Marlene Die­trich, Mae West, Gary Cooper, the Marx Brothers, Bob Hope, and writer-director Preston Sturges. In the postwar years, directors Alfred Hitchcock, Billy Wilder, William Wyler, and Jerry Lewis applied their craft at Paramount. By the early 60s, like the other studios, Paramount was running out of steam, until wild man Charlie Bluhdorn bought it, in 1966, ushering in a new golden age under production chief Bob Evans, whose hits included Love Story, the first two Godfathers, and Chinatown. Next up was Barry Diller, who, with the help of Michael Eisner and Jeffrey Katzenberg, turned Paramount into the pre-eminent "high concept" blockbuster factory, releasing cash cows such as the Indiana Jones pictures and a string of hits starring fresh faces such as Tom Cruise and Eddie Murphy. Sumner Redstone's Viacom bought the studio in 1994. Under studio head Sherry Lansing, the company entered yet another new era, producing bigger and riskier hits such as Titanic, Braveheart, and Forrest Gump, all of which won best-picture Oscars. Brad Grey succeeded her in 2005, and he's doing O.K., too, having produced 8 out of Paramount's 10 top-grossing pictures of all time. watch video here http://www.vanityfair.com/video/2012/06/1688035103001 ">

ANOTHER Moms making millions

ANOTHER Moms making millions Cruising to success4 of 7Company: Mobo Crusier Location: Los Angeles Annual sales: $1 million Entrepreneurism runs in Melody Hsieh's blood. Her parents operated an auto parts factory in Taiwan, where she once worked at the age of 8. "I learned early in life that hard work and smart work are the essential ingredients to running a successful business," she said. So after college in 2000, Hsieh decided to start a company, with family money, that sold scooters. By 2003, sales at her ASA Products surged to $3 million. But in the next three years, annual sales quickly plummeted to $300,000. "My mistake was that I had no long-term strategy to build my brand," she said. "I was just pursuing a hot trend, and not paying attention to competition, customer service or marketing." In 2006, she took a hiatus from her company and went back to school for her MBA. In late 2006, she relaunched a new product -- Mobo Cruisers -- a line of three-wheeled cruisers for kids and adults. "This time I applied what I learned in school about marketing, operations and research before I launched the brand," said Hsieh. Today, Mobo Cruisers is sold through Target and Toys "R" Us and expanding into Canada. Hsieh, who's a new mom to her three-month-old son, said she's busier than ever now. "Women can do it. It's hard but you don't have to give up one role for the other," she said. "Have a routine that works for you and stick to it."

Moms making millions

A personal touch Company: I See Me Location: Minneapolis Annual sales: $5 million Maia Haag just had her first baby in 1998 when someone gave her a personalized baby book as a gift. "The proverbial light bulb went off," she said. "My husband and I loved the book but thought we could have done it much better." So while on a six-month maternity leave from her marketing job at General Mills, Haag developed and wrote her own personalized children's book called "My Very Own Name." In the book, whose story is tailor-made for each child, the child's name is incorporated into the storyline and illustrations. Later that year, Haag resigned and started her own firm with money she inherited from her grandmother. Her company originally published 5,000 copies of the book. Today, I See Me! Inc. generates $5 million in annual sales and has published 15 personalized book titles, many of which are sold at Toys "R" Us, Nordstrom and FAO Schwarz. "Children love the idea of a story being about them and [seeing] their name in the illustrations," said Haag. Haag found success as a businesswoman while also being a mom to three children. "What I love about it is the flexibility I have in working from home. I can be around my kids," she said. Not that it's always easy doing business with pre-schoolers around. "I remember being on the phone with a buyer from Nordstrom, standing in the closet while my 5-year-old was knocking on the door," she said. "My kids will always come first. You just have to find the humor in these moments."

Advertising Business Opportunity Reaches New Levels

by: Randy Wilson An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of Internet, you have potential to start your own advertising business on the Internet. There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes. MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines. Multi level marketing has been around for years and not likely to go away anytime soon. Focus needs to be clear however on what the drive is for the company. If your focus is only on recruiting people to recruit more people, then your product sales are going to suffer. When your product sales suffer, your business as a whole suffers and then no one wants to be a part of the industry. Keep your focus when dealing with MLM with your advertising business opportunity. Ezines are another emerging way to get a product or service out to the public. Ezines, or electronic magazines, are usually specialized to a certain areas of interest. This is very much like conventional magazines. However, advertising in ezines is low-cost and even occasionally free. Another advertising business opportunity that is wide open. Ezines in themselves will need advertising to get their word out. A perfectly written ezine does no one any good if no one knows that it is out there to be seen. Finding an audience for your ezine may be easier than you think. Make sure when going into ezines that you know your material and that the writing is concise and accurate. SEO, or search engine optimization, is a proven method of advertising on the Internet and a field, which is very much in demand at this time. SEO is a system of writing web content that uses specific key words and phrases that will pull the page up when that keyword or phrase is typed into any of the search engines. Knowing how to effectively use keywords to get a site recognized is critical for small businesses on the web. When you open a search engine such as 'Yahoo!' or 'Google', and type in the phrase Internet advertising, you will get a list of results. Those results are formulated by the words Internet and advertising. Sites that have those two words incorporated consistently throughout the site will come up on the list. These lists are in order by the most hit on sites at the top of this list. Of course, that is where you want your advertising business opportunity clients to be. Educating your self on these concepts and a few more will allow you to start marketing your Internet advertising business. Becoming an Internet business advertising consultant to companies who are looking to expand their presence on the web is a first step in building your reputation and presence in this field. You must have a well-written profile centered on your Internet advertising experience and an up to date resume'. Businesses today are being inundated with new, and sometimes bogus, advertising opportunities and you need to stand out above all those other offers. Keep your presence, online and in the field, professional at all times and make sure you can deliver what you promise. With those things in mind, you should be successful.