Cruising to success4 of 7Company: Mobo Crusier
Location: Los Angeles
Annual sales: $1 million
Entrepreneurism runs in Melody Hsieh's blood. Her parents operated an auto parts factory in Taiwan, where she once worked at the age of 8.
"I learned early in life that hard work and smart work are the essential ingredients to running a successful business," she said.
So after college in 2000, Hsieh decided to start a company, with family money, that sold scooters. By 2003, sales at her ASA Products surged to $3 million.
But in the next three years, annual sales quickly plummeted to $300,000. "My mistake was that I had no long-term strategy to build my brand," she said. "I was just pursuing a hot trend, and not paying attention to competition, customer service or marketing."
In 2006, she took a hiatus from her company and went back to school for her MBA. In late 2006, she relaunched a new product -- Mobo Cruisers -- a line of three-wheeled cruisers for kids and adults. "This time I applied what I learned in school about marketing, operations and research before I launched the brand," said Hsieh.
Today, Mobo Cruisers is sold through Target and Toys "R" Us and expanding into Canada. Hsieh, who's a new mom to her three-month-old son, said she's busier than ever now. "Women can do it. It's hard but you don't have to give up one role for the other," she said. "Have a routine that works for you and stick to it."
Mostrando las entradas con la etiqueta Wedding. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Wedding. Mostrar todas las entradas
miércoles, 13 de junio de 2012
ANOTHER Moms making millions
ANOTHER Moms making millions
Cruising to success4 of 7Company: Mobo Crusier
Location: Los Angeles
Annual sales: $1 million
Entrepreneurism runs in Melody Hsieh's blood. Her parents operated an auto parts factory in Taiwan, where she once worked at the age of 8.
"I learned early in life that hard work and smart work are the essential ingredients to running a successful business," she said.
So after college in 2000, Hsieh decided to start a company, with family money, that sold scooters. By 2003, sales at her ASA Products surged to $3 million.
But in the next three years, annual sales quickly plummeted to $300,000. "My mistake was that I had no long-term strategy to build my brand," she said. "I was just pursuing a hot trend, and not paying attention to competition, customer service or marketing."
In 2006, she took a hiatus from her company and went back to school for her MBA. In late 2006, she relaunched a new product -- Mobo Cruisers -- a line of three-wheeled cruisers for kids and adults. "This time I applied what I learned in school about marketing, operations and research before I launched the brand," said Hsieh.
Today, Mobo Cruisers is sold through Target and Toys "R" Us and expanding into Canada. Hsieh, who's a new mom to her three-month-old son, said she's busier than ever now. "Women can do it. It's hard but you don't have to give up one role for the other," she said. "Have a routine that works for you and stick to it."
Cruising to success4 of 7Company: Mobo Crusier
Location: Los Angeles
Annual sales: $1 million
Entrepreneurism runs in Melody Hsieh's blood. Her parents operated an auto parts factory in Taiwan, where she once worked at the age of 8.
"I learned early in life that hard work and smart work are the essential ingredients to running a successful business," she said.
So after college in 2000, Hsieh decided to start a company, with family money, that sold scooters. By 2003, sales at her ASA Products surged to $3 million.
But in the next three years, annual sales quickly plummeted to $300,000. "My mistake was that I had no long-term strategy to build my brand," she said. "I was just pursuing a hot trend, and not paying attention to competition, customer service or marketing."
In 2006, she took a hiatus from her company and went back to school for her MBA. In late 2006, she relaunched a new product -- Mobo Cruisers -- a line of three-wheeled cruisers for kids and adults. "This time I applied what I learned in school about marketing, operations and research before I launched the brand," said Hsieh.
Today, Mobo Cruisers is sold through Target and Toys "R" Us and expanding into Canada. Hsieh, who's a new mom to her three-month-old son, said she's busier than ever now. "Women can do it. It's hard but you don't have to give up one role for the other," she said. "Have a routine that works for you and stick to it."
domingo, 3 de junio de 2012
Drew Barrymore's Wedding Day: The Dress! The Fab Cocktail Party!
Just a day after
the makings of the pregnant thesp's big day—including the gorgeous gown she donned for the occasion.
So, what did Barrymore wear as she walked down the aisle?
MORE: Drew Barrymore Marries Will Kopelman
While we don't have pics of the wedding dress just yet, we do know the 37-year-old actress wore a custom long, white Chanel dress pleated in muslin and organza, created for her by Karl Lagerfeld.
The dress, which was accentuated at the waist by a black satin belt, also had flowers embroidered in organza, muslin, tulle and feathers along the skirt of the dress.
Barrymore was also wearing Chanel fine jewelry.
MORE: Drew Barrymore's Rehearsal Dinner Details!
Sources tell E! News that guests enjoyed a pre-ceremony cocktail party on the lawn of Drew's Montecito, Calif., estate before being ushered into the marquee tent for the emotional service, which lasted 45 minutes. The groom's family rabbi, flown in from New York, did the honors. Children of the couple's friends served as flower girls and ring bearers.
After the ceremony, Will and Drew took wedding pictures in the garden.
For the reception, Drew chose an '80s tribute band since she loves the era and thinks it's the most fun. We're sure the guests agreed.
The bride and groom left the house at 2 a.m. in a classic Mercedes that was decorated with streamers and roses tied to the back. No word yet on their honeymoon plans, but the newlyweds spent their wedding night at the nearby San Ysidro Ranch.
Congratulations you two love birds!
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