Empire State Realty Trust, the owner of the mythical background skyscrapers of Manhattan , has already set the price of its IPO to be located in the $ 13 per share

miércoles, 28 de agosto de 2013

MAKING MONEY WITH YOUR BLOG...


                                                                                        
I think  is incredibly easy to make a great blog business  . When you set up your blog, you will see that it has a towsands of benefits used on the right way. You can get traffic to your Website, get more sales leads, earn the trust of your customers or target audience and enhance your company’s reputation online all with the help of corporate blogging. 

If you are really thinking to set up a business blog,i will show you some simple steps for setting up a blog the correct way and adding information that will gain new readers and keep them coming back for more. 
 First you need to pick a blogging service. Wordpress and Blogger seem to be among the most popular blogging services; however there are plenty of free ones out there to choose from. With Wordpress you can have a free or paid blog. With the paid blog you get more services and your own URL that doesn't include "wordpress.com" attached to it. For SEO purposes it's better to host the blog on your main site, meaning leaving the blog in its original domain (yourbusiness.wordpress.com) won't get you the SEO benefits that will drastically help your business. 
However, this means shoveling out some cash for your blog and if you aren't prepared to do so, you can always upgrade it to a paid blog later down the road. 
If you run a club, society, organization or something like that, you can bring like-minded people to chat and share ideas on a local or global basis.
 Set up your blog. Once you choose a service, setting up your blog is easy. Make sure it has a title, description, and relevant photo. Use keywords in your title and description to increase natural SEO. You do not need to put your business's logo on your blog. Some sites have blogs that totally stand alone from their Websites but use the ad space on the blog to feature only their products. It's up to you whether you want to make it obvious that your company owns the blog or if you want to gain loyal readers based on the information then try to entice them with eye-catching ads and occasional links back to your original Website. 
 Think about your audience. It's very important to figure out who your ideal target audience is, and what kind of information they would want to see. Set the foundation of your business blog from the beginning so it seems organized and doesn't go off track down the road. Do you want your blog to be totally informational with no mention of your products? Or do you want to feature some products on your blog mixed with information, breaking news and other tips and trends that deal with the industry? It is okay to do a mix of product features along with breaking news as long as you aren't only using your blogs for advertising purposes. Your audience isn't coming to your blog to learn about your products. They want information that will help them, educate them and interest them. They want breaking news, tips, reviews, event details and the like, with an occasional product feature or launch information. 
 Figure out your voice. This goes hand in hand with establishing your target audience. Once you figure out your audience you must figure out what voice that audience will appreciate. If your audience members are teenagers you'll speak to them in a different tone than if your audience members are senior citizens. No matter who your audience is, make sure to speak to them in a personal, more casual tone so they feel like they are interacting with a human, not a company. 
Brainstorm keywords related to your business. Concentrate on long tail keyword phrases (3-4 words long) in order to target your audience's searches more effectively. It's better to choose some slightly more obscure keywords that are highly relevant to your business so your blog has a better chance of showing up in search results. Make a list then try typing them into the Google Wonder Wheel for more ideas. 
You don’t have to stop at one blog – you can choose multiple niche subjects areas to build your blogs around. Focus on the first one correctly and then you can roll out.
 Have a variety of authors who contribute. Blog posts are more interesting when they are coming from different perspectives. Even if it’s mainly just you writing the business blog, try to get a guest writer in a few times a month to spice things up. Whether there's just one or a few people contributing to the blog, make sure you feature an "about us" section so people can put a face to the posts. This will increase the personal experience of each blog visit and help encourage trust and loyalty in your company.

learning more:

Work From Home 





lunes, 26 de agosto de 2013

YOUR BUSINNES with Email Marketing

Email Marketing allows you to expand your reach, generate more leads and grow your business.



Email Marketing, Web Design Cheshire
The e-mail marketing is one of the most effective and inexpensive ways to find and keep new customers.  Email Marketing is the process of sending e-mails to acquire new customers and convince existing customers to make additional purchases.  It is also used to enhance the relationship of a business with its customers and prospects and encourage customer loyalty and repeat business.
By building a mailing list, a business can create an extremely valuable asset.




The advantages of email:
  • Email lets you send information to a wide range of existing and potential customers at a much lower cost than direct mail or printed newsletters.
  • E-mail marketing allows you to track your return on investment exactly and is often reported as second only to search marketing as the most effective online marketing tactic.
  • The delivery time for an e-mail message is short as compared to a mailed advertisement 
  • E-mail marketing is paper-free .
  • Once you have a large list, you can "rent" your list to 3rd party marketing firms that will mail other offers to people on your list - this can be a significant additional source of revenue for your business.
  • Sending an email to thousands of potential customers can take merely a matter of seconds. This has made it a convenient tool for instantly supplying the prospective and existing clients with promotional and informative content about your products, services and offers available.
How to build your email list:
Include an email sign-up box on your web site.  Giving away a free report or "how-to" white  course is a great incentive for people to subscribe to your list.
You can also collect the email addresses of people that drop-off of your cart page after entering their email address. You can then send them a follow up email offering a discount to complete the sale.
Once a person submits their e-mail address to you they become an opt-in subscriber. Don't just send emails that attempt to sell things but rather offer them information, free reports, and tidbits of news and advice. That way they will be more likely to purchase it as something you recommend to them, not just as something you are selling.




Key points to remember about email:
The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam Law.
You should only send email to a person when they have "opted-in" to receive it. When you collect a person's email address, be sure that you explain how you intend to use their email.  Include a privacy policy on your web site and place a link to it next to your email collection box.
Due to the large amount of spam email, it is getting harder to get legitimate commercial email delivered into people's inbox.  Specialty software and service firms have emerged to help business manage their email programs and ensure that their emails are not blocked as spam.
Although it takes time and effort to maintain and grow, a mailing list can end up being the most powerful tool in your internet marketing arsenal.

jueves, 22 de agosto de 2013

Too sexy for ya? Yahoo CEO poses for Vogue

 Marissa Mayer’s glamour shot has sparked a boatload of debate about whether sexy magazine photos are appropriate for a CEO.



The glamour-shot photo of Yahoo CEO Marissa Mayer in the September issue of Vogue is tame by fashion-magazine standards, but the fact that a huge company’s chief exec is lying on a deck chair in a form-fitting dress has divided the business community.

An online CNBC poll asking whether Mayer’s photo was appropriate for a CEO got more than 3,700 responses, 60 percent of which said it was fine, 40 percent of which said it was not OK.

Detractors say it reflects a double standard.

“I can't think of the last time a men's magazine chose to profile a CEO by asking him to sprawl out on a couch,” Patrice Grell Yursik, creator of Afrobella.comtold CNN. “When, let's say, GQ or Esquire is profiling someone on this level, they're not asking them to unbutton their shirt and pose suggestively with any kinds of props.”

Another commenter, Anna Nicole Moose, said "We fight so hard to be where we are and prove that it wasn't our cute bodies, perky boobs, or cute face that got us there.”
Several other critics pointed out that an implication seems to be that women who wouldn’t get a photo like Mayer’s in Vogue seem to be at a disadvantage when trying to snag CEO jobs.


As the CNBC poll indicates, plenty of others think Mayer’s photo is OK. Blogger Justgngr wrote:
There’s no reason that beautiful women can’t be industry leaders. Part of achieving equality for women in the workplace means that women shouldn’t have to succumb to societal pressures – in both directions. Women shouldn’t have to “harden” or “soften” themselves when in positions of leadership, but that also means women shouldn’t have to downplay their beauty in order to succeed.
Communications choreographer Kevin Brett blogged that the very fact that people are talking about the photo may have been the very purpose of it:
How many other publicly traded company CEOs would be invited by Vogue to pose in a horizontal fashion? What subliminal messages are being sent, particularly in a predominant Silicon Valley engineering culture? Talk about tongues wagging at the water cooler and the inevitable social media chat.

Maybe that is what this gambit is all about?
What do you think of the photo? Too far? No problem? A big publicity gambit? Please let us know in the comments.

(Image via Mikael Jansson, Vogue
Click Here!

sábado, 17 de agosto de 2013

How to make money online

       How to make money online

  1. The first step is to stop Googling things like, "how to make money online." Not because you shouldn't want to make money online, but because the stuff you're going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas...
  2. Don't pay anyone for simple and proven instructions on how to achieve this goal. In particular, don't pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
  3. Get rich slow.
  4. Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn't cheap, it's difficult to get via SEO and it rarely scales. Instead, figure out how to earnexpensive attention.
  5. In addition to attention, focus on trust. Trust is even more scarce than attention.
  6. Don't worry so much about the 'online' part. Instead, figure out how to create value. The online part will take care of itself.
  7. Don't quit your day job. Start evenings and weekends and figure it out with small failures.
  8. Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
  9. Obsessively specialize. No niche is too small if it's yours.
  10. Connect the disconnected.
  11. Lead.
  12. Build an online legacy that increases in value daily.
  13. Make money offline. If you can figure out how to create value face to face, it's a lot easier to figure out how to do the same digitally. The web isn't magic, it's merely efficient.
  14. Become the best in the world at something that people value. Easier said than done, worth more than you might think.
  15. Hang out with people who aren't looking for shortcuts. Learn from them.
  16. Fail. Fail often and fail cheaply. This is the very best gift the web has given to people who want to bootstrap their way into a new business.
  17. Make money in the small and then relentlessly scale.
  18. Don't chase yesterday's online fad.
  19. Think big, act with intention and don't get bogged down in personalities. If it's not on your agenda, why are you wasting time on it?
  20. Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
  21. This is not a zero sum game. The more you add to your community, the bigger your piece gets.
A few years ago I put my book The Bootstrapper's Bible online for free. You can find it here.


miércoles, 14 de agosto de 2013

Creative Ways Kids Can Make Money, Aug 14, 2013 / By Julia Scott


Let’s jump past the classic ways kids make money – mowing the neighbor’s lawn, walking dogs, selling lemonade, and babysitting – to newer ways kids can make money.
I guarantee you at least one of these following 11 ideas will be new to you. And your kid!

Social media lessons.

A tech-savvy teen can help others create social media profiles on Facebook, Twitter, Pinterest, and YouTube, and give a basic tutorial on how to use each site and what each one is good for.

Weeding a garden or flower bed.

If your child is already mowing someone’s lawn for hire, why not add weeding?
With a five-minute lesson, your junior or high school student will be equipped to sweat over someone else’s garden for cash.
Your kid may need to bring their own gloves, weeding tool, and container to collect weeds.

Personal assistant.

A responsible kid can run simple errands, like grocery shopping, mailing letters and packages, and picking up dry cleaning.
Many kids are also able to balance a checkbook, pay bills, file papers, sort mail, and place and fetch lunch orders.
Asking what a potential clients needs help with is a good way to start the conversation.

Basic house sitting.

Most doubt-digit kids are capable of bringing in the mail, turning on and off lights to make a house look lived in, and giving animals fresh food and water.
You can always do a dry-run before your trip.

Watering a garden or flower bed.

One of my first jobs was to water a neighbor’s garden while he was on a two-week trip to visit his grandkids.
This guy really cared about his ferns.

Deep cleaning.

Who looks forward to washing windows? A kid who wants to make money.
This chore, along with wiping down shelves, scrubbing cabinets, dusting trimwork, polishing silver, and dusting photographs are often neglected.
Not to mention many cleaning services don’t cover them!

Pet sit.

If your child already walks dogs for cash, why not offer to pet sit? I guarantee it will cheaper for the pet owners than to hire a service.

Homework help.

Teens can help younger kids with their homework by having a dedicated time to complete homework and to have someone there to answer questions.
You don’t have to be very many grades ahead to have mastered long division.
Plus, teaching is a great way for the older child to nail a task if they haven’t already. You can’t teach something you don’t know!

Coach.

If your child is athletic, why not have them share their sport skills with a younger child?
Sometimes a little extra attention – away from Mom and Dad’s competitive eye – can be all the practice a child needs to build confidence for a sport.

Private lessons.

Arts programs are often neglected in public schools, and hiring a professional for lessons is very expensive.
Teens with artistic talents have an opportunity to make a little money while sharing their talents with others.

Dinner helper.

My personal favorite. Hire a junior or high school student to prep dinner for you.
They can defrost meat, wash and chop vegetables, prep the rice, pasta, or potatoes, and even take inventory of your pantry and freezer so you know what you have on hand.
Julia Scott helps people save money on basic expenses everyday on BargainBabe.com.


domingo, 11 de agosto de 2013

Money Beliefs


 Positive Belief About Money
                                           
 Positive Belief About Money
         

Our body and minds are stronger and more complexed than most people realize. We are capable of much more. People place too many limits on what they can do. Learning to believe in yourself and your abilities is a hard job that never ends. Although, it does get easier with time. You need to start pushing yourself. Attempting things that are just outside your ability. I know, your saying to yourself, "I push myself," or "I do my best," but I am still struggling with money issues, then you are still stuck in the old belief pattern. You have to believe you can go past your limits. By putting in the time and effort you WILL succeed. You have abundance. As you succeed, your confidence will grow. One of the best things about expanding your limits, is that things that used to be impossible, or out of reach or due to financial woes, can now be apart of your everyday life! By building the belief in your ability, you can accomplish anything in life.

Visualize a Sea of Abundance
As you are able to truly conceive of more, more will come into your life. Visualization is a brilliant tool. Meditate on your abundance. Meditation: is a time-honored technique that can take you into infinite dimensions of consciousness. It is a simple effort that becomes effortless as we do it more and more. One major principle to meditation is in the ability to completely quiet your mind. Meditation helps us live a healthier, less stressful life. The physical and psychological benefits are wonderful. The Universe can only distribute to you what you have in your consciousness and you can ALWAYS create more in your consciousness. The practice of meditation helps us temporarily let the physical world go so that we can begin to see ourselves as we truly are spiritually enlightened beings.

Gaining Abundance through Giving
like everything else in life, money ebbs and flows. Giving is the natural process that leads to the flow of receiving. Allowing yourself to "let go" and to give freely, creates more abundance than you can imagine. Holding and hording only halts the flow of energetic thought and therefore, the flowing of abundance.

Allow Yourself Pleasure
Give yourself pleasure with your money. You truly deserve it and if you don't think so, you need to go back and re-evaluate as to why you don't think you deserve it. Enjoy the spending of money. What old belief is stopping you? Change it!

Pay Your Bills With Great Thanks
if you feel resentment every time you have to pay a bill, the money will come back to you even slower. If you pay with love and joyfulness, you open the free flowing channel of abundance. Remember, a bill is an acknowledgment of your ability to pay. Some one gives you the product or the service first, entrusting you for good reason; that you are able, capable and a dependable person. So pay each bill with thanks and appreciation.

Make Room for Money
Cluttered space means a cluttered mindRemove everything in your life that you do not absolutely LOVE. Making order out of chaos is the natural way of the Universe. Clutter means confusion and the fact that you do not have a handle on things. Money is one of those things. It is a hard concept to accept, but you will see, that once you clear the clutter, you open yourself and your environment up for new change.

Enough, Not More
Insatiability is the glutinous act of never having enough, never content with what you are given. We often buy what we don't need or want, but believe we should have it, as opposed to looking at what we really want and then moving toward it. The constant desire for more is not only damaging to us personally, but feeds into a greater belief that there is never enough to go around. Money is only a means of exchange. That is all.