YOUR BUSINNES with Email Marketing

Email Marketing allows you to expand your reach, generate more leads and grow your business.

The e-mail marketing is one of the most effective and inexpensive ways to find and keep new customers.  Email Marketing is the process of sending e-mails to acquire new customers and convince existing customers to make additional purchases.  It is also used to enhance the relationship of a business with its customers and prospects and encourage customer loyalty and repeat business.

By building a mailing list, a business can create an extremely valuable asset.

The advantages of email:

• Email lets you send information to a wide range of existing and potential customers at a much lower cost than direct mail or printed newsletters.
• E-mail marketing allows you to track your return on investment exactly and is often reported as second only to search marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short as compared to a mailed advertisement 
• E-mail marketing is paper-free .
• Once you have a large list, you can "rent" your list to 3^rd party marketing firms that will mail other offers to people on your list - this can be a significant additional source of revenue for your business.
• Sending an email to thousands of potential customers can take merely a matter of seconds. This has made it a convenient tool for instantly supplying the prospective and existing clients with promotional and informative content about your products, services and offers available.

How to build your email list:

Include an email sign-up box on your web site.  Giving away a free report or "how-to" white  course is a great incentive for people to subscribe to your list.

You can also collect the email addresses of people that drop-off of your cart page after entering their email address. You can then send them a follow up email offering a discount to complete the sale.

Once a person submits their e-mail address to you they become an opt-in subscriber. Don't just send emails that attempt to sell things but rather offer them information, free reports, and tidbits of news and advice. That way they will be more likely to purchase it as something you recommend to them, not just as something you are selling.

Key points to remember about email:

The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam Law.

You should only send email to a person when they have "opted-in" to receive it. When you collect a person's email address, be sure that you explain how you intend to use their email.  Include a privacy policy on your web site and place a link to it next to your email collection box.

Due to the large amount of spam email, it is getting harder to get legitimate commercial email delivered into people's inbox.  Specialty software and service firms have emerged to help business manage their email programs and ensure that their emails are not blocked as spam.

Although it takes time and effort to maintain and grow, a mailing list can end up being the most powerful tool in your internet marketing arsenal.

How to make money online

       

1. The first step is to stop Googling things like, "how to make money online." Not because you shouldn't want to make money online, but because the stuff you're going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas...
2. Don't pay anyone for simple and proven instructions on how to achieve this goal. In particular, don't pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
3. Get rich slow.
4. Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn't cheap, it's difficult to get via SEO and it rarely scales. Instead, figure out how to earnexpensive attention.
5. In addition to attention, focus on trust. Trust is even more scarce than attention.
6. Don't worry so much about the 'online' part. Instead, figure out how to create value. The online part will take care of itself.
7. Don't quit your day job. Start evenings and weekends and figure it out with small failures.
8. Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
9. Obsessively specialize. No niche is too small if it's yours.
10. Connect the disconnected.
11. Lead.
12. Build an online legacy that increases in value daily.
13. Make money offline. If you can figure out how to create value face to face, it's a lot easier to figure out how to do the same digitally. The web isn't magic, it's merely efficient.
14. Become the best in the world at something that people value. Easier said than done, worth more than you might think.
15. Hang out with people who aren't looking for shortcuts. Learn from them.
16. Fail. Fail often and fail cheaply. This is the very best gift the web has given to people who want to bootstrap their way into a new business.
17. Make money in the small and then relentlessly scale.
18. Don't chase yesterday's online fad.
19. Think big, act with intention and don't get bogged down in personalities. If it's not on your agenda, why are you wasting time on it?
20. Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
21. This is not a zero sum game. The more you add to your community, the bigger your piece gets.

A few years ago I put my book The Bootstrapper's Bible online for free. You can find it here.

Most Depressing Figure of the Day: What a Jersey Shore Cast Member Makes Each Year

Let’s begin this Thursday evening with an utterly depressing figure after which your night can only improve: in Forbes’s first-ever, completely necessary ranking of top-earning D.J.’s, the magazine reveals that Paul DelVecchio, better known as D.J. Pauly D on the MTV reality show Jersey Shore, has segued his stint dodging “grenades” (ugly females)/selling T-shirts/getting drunk on the Jersey boardwalk into an unnervingly lucrative career for someone who became famous for dodging “grenades”/selling T-shirts/getting drunk on national television. But how unnervingly lucrative? By Forbes’s calculations, DelVecchio, who is admittedly one of the more tolerable cast members on the intolerable MTV series, made $11 million over the past year. During that time, he played more than 130 gigs at an average of $40,000 a piece and opened for Britney Spears during her Femme Fatale tour. Adding to his income: his $100,000/episode paychecks for Jersey Shore, a clothing line (Dirty Couture), a tanning lotion (Pauly D Bronze Beats), and residencies at the Hard Rock in Vegas and Harrah’s in Atlantic City, the latter of which were announced early this year.