Empire State Realty Trust, the owner of the mythical background skyscrapers of Manhattan , has already set the price of its IPO to be located in the $ 13 per share

jueves, 31 de mayo de 2012

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases. 2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free. 3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality. 4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses. 5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information. 6. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes. 7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you. 8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1 inch ad in exchange for mailing 50 to 100 copies of their pub. 9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article. 10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge. 11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings. 12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers. 13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising. 14. Become a mailer. Get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers. 15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride. 16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.

lunes, 28 de mayo de 2012

Stupid Stock Move of the Day! Chesapeake up? Can Icahn really save?

Update! 4:08 p.m. Carl Icahn does own a piece of troubled Chesapeake Energy (CHK). It's official. He disclosed a 7.56% stake in a SEC filing after the bell on Friday. Traders were speculating about this all day Friday. Chesapeake closed the day up 1.4%. And it was on heavy volume, a notable sign given how sleepy trading was heading into the long Memorial Day weekend. But so what? Icahn's track record is far from perfect. Sure, the Google (GOOG)-Motorola Mobility deal paid out nicely. But Lionsgate (LGF) anyone? Or Clorox? (CLX) Or Yahoo? (YHOO) So it's hardly a guarantee that Icahn would be able to agitate for the type of changes disgruntled investors might want, such as a potential ouster of controversial CEO Aubrey McClendon and/or sale of the entire company. In what's a typical move for Icahn, he also filed a copy of a letter sent to Chesapeake's board with the SEC. In it, he said he recently had dinner with McClendon, but added that he thinks the board still has a credibility gap. Icahn said that naming a new chairman to replace McClendon will not be enough and demanded that at least four directors should be immediately replaced. Still, Icahn has often faced resistance from corporate boards and investors. Yes, there were other factors lifting Chesapeake today. It did agree to put some assets in Wyoming and Colorado on the shopping block. CNBC and Reuters also both reported that BlackRock (BLK) has increased its investment in Chesapeake. But once again, I say so what? BlackRock is a respected money manager. But so are Fidelity and T. Rowe Price. They both made big bets on Facebook (FB). How's that investment working out for the average retail investor? Following the big money -- whether it is an activist like Icahn or a more passive institution like BlackRock -- is not always wise. The bottom line with Chesapeake is that low natural gas prices will continue to hurt it. And McClendon remains a major albatross on the stock. If you want to support Oklahoma City-based Chesapeake, you might be better off spending your money on playoff tickets for the Thunder at Chesapeake Energy Arena. While it's not yet clear if Icahn can save Chesapeake, Kevin Durant is the real deal. Posted in: Carl Icahn, Chesapeake Energy, Stupid Stock

jueves, 24 de mayo de 2012

"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.
The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services. "Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us. "Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Facebook fiasco may close tech IPO door, UPS!!!

By Therese Poletti, MarketWatch SAN FRANCISCO (MarketWatch) — The recent comeback of the tech IPO is over. Gone, up in smoke, after the debacle that was the highly-anticipated-but-ultimately-botched $16-billion debut of Facebook Inc. /quotes/zigman/9962609/quotes/nls/fb FB +1.81% As more gory details and a parade of lawsuits materialize, it is clear that the whole fiasco will likely further discourage investors — even those big institutions accustomed to risk — from participating in initial public offerings, especially tech deals. /quotes/zigman/9962609/quotes/nls/fb FB 32.58, +0.58, +1.81% Facebook's fall45403530MTWT “I think it will freeze the IPO market until there is some stability and some answers as to what went wrong with Facebook,” said Scott Sweet, senior managing partner of the IPO Boutique. “IPOs, as you know, are inherently risky by nature, and here we had the ‘found money’ blow up.” Questions have arisen regarding both the market’s ability to manage popular deals as well as questionable behavior by investment banks, which seem to have found a way to keep giving their select clients the juiciest information. Market open

miércoles, 23 de mayo de 2012

Boys Toys High-Definition Headphones in Black

Overview Product Details Advertising Overview Artists and producers spend countless hours fine-tuning and mixing music to get it exactly how they want their fans to hear it. But the vast majority of headphones can’t accurately reproduce the intricacies produced in the studio. Simply put, Studios can. With precision-engineered, advanced speaker design, powered amplification, and powered noise cancellation, you hear music the way today’s top artists and producers want you to hear. Specifications •Weight: 260 grams, 270 grams with batteries •Headphone cable length: 1.3 meters •Connector: 1/8 inch (3.5mm), gold-plated •Scratch-Resistant Gloss Finish •Folding Design for easy packing •Micro Minijack •Push To Listen: listen to the outside world without removing your Beats •Color: Black •Imported Click Here!
What’s In The Box •Beats Studio headphones •Monster Cable headphone cable •Monster iSoniTalk™ iPhone enabled headphone cable •Rigid Tour case •Anti-Microbial Cleaning cloth •1/8 to 1/4" Adapter •Two AAA batteries

martes, 22 de mayo de 2012

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten. 1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information. 2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness. 3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker. 4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.
5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus. 6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list. 7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook. 8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook. 9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research. 10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising. 11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering 12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad. 13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights. 14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment. 15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective. 16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part. 17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers. 18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service. 19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service. 20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware. You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.Click Here!

Mayonnaise: Oil, Egg and a Drop of Magic

Andrew Scrivani for The New York Times Homemade mayonnaise with sriracha sauce. By MELISSA CLARK Published: May 22, 2012 “DON’T you know the mayonnaise trick?”
My friend Dori and I were standing in front of Empire Mayonnaise in Brooklyn, the city’s first and only artisanal mayonnaise shop, ogling its wares: flavors like lime pickle and, of course, bacon, when she asked me that. If there was a trick for making mayonnaise, I certainly did not know it. And what a trick — a potential game-changer, the kind that turns homemade mayo from a special-occasion recipe into an everyday endeavor, ending our dependence on subpar, corn-syrup-filled commercial stuff. Because here’s the thing about mayo: while it’s easy to buy high-end mustard and ketchup, good-quality commercial mayonnaise is a rare thing indeed. If you want really delicious mayo, you have no choice but to make it yourself. Despite a deep and committed love of mayo, my success rate for making it had been about 50 percent. To make mayonnaise, you need to slowly beat oil into egg until an emulsion forms — that is, the oil molecules are uniformly dispersed in the egg and then hold there. Whether I used a food processor, blender or whisk, my mayonnaise often broke: the oil and egg separated, heartbreakingly deflating from a thick and attractive froth into a thin and oily puddle. Adding a teaspoon of water to the yolks before dripping in the oil helps create a stronger and more stable emulsion, Dori said. She picked up the secret in culinary school years ago, and her mayonnaises haven’t collapsed since. The first time I tried it, I achieved the lightest, most ethereal mayonnaise I’d ever made. It tasted deeply of the good olive oil I used, seasoned with lemon and mustard. We ate it with roasted asparagus, dunking the spears two, three and four times into the tasty sauce until we swabbed the bowl clean. The next day I whisked together another batch, stirring in minced anchovies at the end. It made some of the finest egg salad I’d ever had. Heady with success and inspired by the flavors on offer at Empire, I knew a mayonnaise spree was in the making. Dancing in my head were visions of sweet potato salad tossed with pungent lime pickle mayonnaise, moist pieces of swordfish slathered with garlicky aioli, and hot biscuits spread with bacon mayonnaise and topped with slices of ripe tomato. Why did a teaspoon of water make such a difference? And why hadn’t anyone told me this before? The only cookbook I knew of that mentioned adding water to the yolk before whipping was published by the Culinary Institute of America, and so I called there and spoke with Tucker Bunch, a chef and instructor. “A little water physically broadens the space between fat droplets, helping them stay separate,” Mr. Bunch said. If the oil droplets don’t stay distinct from one another and evenly dispersed in the oil, the mayonnaise will break. He explained that while you need not add water for an emulsion to form, just a teaspoon increases the odds that it will. Lemon juice and vinegar accomplish the same thing, but if you add too much you run the risk of ending up with mayo that is too tart. A dollop of mustard can help create and hold an emulsion, too, which, beyond flavor, is why many mayonnaise recipes call for it. Adding water also heightens the fluffy factor. “Without any added water, mayonnaise can be like petroleum jelly,” Mr. Bunch said. “Water gives you that nice, light texture.” Another reason to add water is that it dilutes the yolk and opens up the complex matrix of lecithin and proteins it contains, said Richard D. Ludescher, the dean of academic programs at the School of Environmental and Biological Sciences at Rutgers University. The lecithin binds the oil droplets and the water in the yolk; that’s the essence of a mayonnaise emulsion. As long as they are bound together, the emulsion is stable. When you’re using a blender or food processor, a little cold water can keep everything from overheating as it whirls — another frequent emulsion buster. To really bolster your chances of creating and holding an emulsion, use a whisk. Although mayonnaise can come together more easily in a food processor, Mr. Bunch said, it is prone to breaking. Overbeating, along with overheating, can cause the molecules to come unglued. Click Here!

lunes, 21 de mayo de 2012

Here's Why Social Media Wants Your Photos Real Bad


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Facebook shares start trading with modest gains

Facebook CEO Mark Zuckerberg rings the Nasdaq's opening bell from Menlo Park, Calif. Updated at 4:00 p.m. ET: After jumping more than 10 percent at the start of trading, shares of Facebook pulled back in their market debut Friday, suggesting a cooler-than-expected reception for one of the most watched initial public offerings of stock of recent years. Facebook’s stock jumped to $43 in initial trading, up about 13 percent from an IPO price of $38. But the stock quickly gave back some of its initial jump and fell as low as $38 in their first half hour of trading, at which point IPO underwriters stepped in to support its price, according to reports. Facebook’s share price eventually closed at just above $38. The broader stock market was lower Friday, with social media stocks among the day’s biggest losers. Shares of LinkedIn, Pandora and Groupon were all lower. Facebook’s opening trade was delayed. Its stock was originally due to begin trading on the Nasdaq stock market at 11 a.m. ET, but was delayed by about 30 minutes as traders experienced problems with changing and canceling orders they had submitted to the Nasdaq, The Wall Street Journal reported. Despite the technical difficulties, retail demand for the Facebook offering was very strong, traders told CNBC, with an expected retail component of 15 percent to 25 percent. Trading volume in Facebook exceeded 100 million shares in the first three minutes of the stock’s trading, the Journal said. Facebook’s market reception was unusual. Other recent big Internet IPOs have seen strong starts, including LinkedIn, which went public almost exactly a year ago at $45 a share and closed at $94 on a volatile first day of trading that saw its shares top $122 at one point. Related: Want a piece of Facebook? Here's what you need to know That means investors lucky enough to get in at the offering price were able to book an immediate paper profit of more than 100 percent or "flip" shares and cash in. Other investors paid as much as $122 a share for LinkedIn that day and were left with paper losses. (LinkedIn shares currently trade for about $100.) Groupon, another recent Internet IPO, leaped 27 percent on its opening day.

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viernes, 18 de mayo de 2012

Facebook set for stock market debut

The electronic screen on the front of the Nasdaq stock market announces the listing of Facebook shares that begin trading Friday By Roland Jones Shares of Facebook are set to start trading on the public markets later Friday in one of the largest and most watched initial public offerings of stock of recent years. Facebook founder and CEO Mark Zuckerberg rang the opening bell at the Nasdaq stock market Friday morning. Shares of Facebook are expected to begin trading publicly at 11 a.m. ET under the symbol “FB.” Facebook went public after the close of trading Thursday at $38 a share, raising $16 billion in a landmark initial public offering that values the company at more than $100 billion. Investment banks organizing the stock offering set the price at the top end of the range of $34 to $38 per share estimated by Facebook in a regulatory filing earlier this week. At $38 a share, the offering values the eight-year-old company at $104 billion, making its IPO the largest-ever stock market debut for an Internet company. It will raise more than $16 billion for Facebook and selling shareholders, including Zuckerberg, and ultimately could raise up to $18.4 billion, assuming underwriters exercise their option for “overallotments” to meet strong demand. Facebook has enjoyed remarkably swift growth. In just eight years the company has gone from a college service founded in a Harvard dorm to the third-largest public offering of stock in U.S. history, after stock offerings from General Motors and Visa. The sky-high valuation of Facebook puts it a bit ahead of Web veteran Amazon.com, which has more than 10 times Facebook's $3.7 billion in revenue. But Facebook is growing quickly and posted $1 billion in profits last year, more than Amazon's $631 million. Individual investors will get their first chance to buy shares of Facebook when they begin trading on the Nasdaq stock market Friday. Analysts note that intense interest in Facebook’s offering is likely to drive the price up sharply as soon as trading begins, meaning the first public trade could be well above the offering price. “This is not a strategy for the faint of heart,” said Hugh Johnson, chief investment officer of Hugh Johnson Advisors in Albany, N.Y. In an example of the type of pressure investors could face, LinkedIn, another social media company, went public almost exactly a year ago at $45 a share and closed at $94 on a volatile first day of trading that saw its shares top $122 at one point. Related: Want a piece of Facebook? Here's what you need to know That means investors lucky enough to get in at the offering price were able to book an immediate paper profit of more than 100 percent or "flip" shares and cash in. Other investors paid as much as $122 a share for LinkedIn that day and were left with paper losses. (LinkedIn shares currently trade for about $105.) Facebook could easily see a similar first-day trajectory, but it is impossible to know. Online investors who place a general order for Facebook stock will get shares at whatever price happens to be prevailing at the moment. “Is it a sound investment for a sensible portfolio? No,” said Johnson. “Is it a worthwhile speculative investment? Sure, but you have to be fully prepared for something that could be a very emotional event. And I have the sense that [the IPO price] could be very overvalued.”

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jueves, 17 de mayo de 2012

TECH BIZZ

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miércoles, 16 de mayo de 2012

Copyright 2005 Keith Thompson Forex trading online is a fast way to use your investment capital to it's fullest. The Forex markets offer distinct advantages to the small and large traders alike, making Forex currency trading in many ways preferable to other markets such as stocks, options or traditional futures. Here are seven reasons why you'll want to look into Forex Trading online. 1 - Forex is the largest market. Forex trading volume of more than 1.9 billion, more than 3 times larger than the equities market and more than 5 times bigger than futures, give Forex traders nearly unlimited liquidity and flexibility. 2 - Forex never sleeps! You can execute forex trading online 24/7, from 7AM New Zealand time on Monday morning, to 5PM New York time on Friday evening. No waiting for markets to open: they're open all night! This makes Forex trading online a very attractive component that fits easily into your day (or night!) 3 - No Bulls or Bears! Because Forex trading online involves the buying of one currency while simultaneously selling another, you have an equal opportunity for profit no matter which direction the currency is headed. Another advantage is that there are only around 14 pairs of currencies to trade, as opposed to many thousands of stocks, options and futures. 4 - Forex Trading online offers great leverage! You can make the most of your investment resources with Forex trading online. Some brokers offer 200:1 margin ratios in your trading accounts. Mini-FX accounts, which can typically be opened with only $200-300, offer 0.5% margin, meaning that $50 in trading capital can control a 10,000 unit currency position. This is why people are flocking to Forex trading online as a way to highly leverage their investments. 5 - Forex prices are predictable. Currency prices, though volatile, tend to create and follow trends, allowing the technically trained Forex trader to spot and take advantage of many entry and exit points. 6 - Forex trading online is commission free! That's right! No commissions, no exchange fees or any other hidden fees. This is a very transparent market, and you'll find it very easy to research the currencies and the countries involved. Forex brokers make a small percentage of the bid/ask spread, and that's it. No longer any need to compute commissions and fees when executing a trade. 7 - Forex trading online is instant! The FX market is astoundingly fast! Your orders are executed, filled and confirmed usually within 1-2 seconds. Since this is all done electronically with no humans involved, there is little to slow it down! Forex trading online can get you where you want to go quicker and more profitably than any other form of trading. Check it out and see what Forex trading online can do for you! About the author: Keith Thompson is the webmaster of http://www.forex-trading-today.com,a site focusing on the latest Forex news and resources. Circulated by Article Emporium

martes, 15 de mayo de 2012

Small Biz Tips

INSIDE FACEBOOK INVESTORS


World markets: European stocks were mostly higher in morning trading. Britain's FTSE 100 (UKX) was flat, France's CAC 40 (CAC40) was up 0.6% and the DAX (DAX) in Germany rose 0.3%. Asian markets ended mixed, with the Shanghai Composite (SHCOMP) closing off 0.3%, the Hang Seng (HSI) in Hong Kong up 0.8%, but Japan's Nikkei (N225) down 0.8% at the close.
There was a time when accounting was the boring college major that many people regretted signing up for. A constant barrage of numbers, statistics and spreadsheets was none too interesting. Boy, have times changed! Thanks to recent accounting scandals by companies like Enron, there is a high demand for accountants and auditors. According to the Job Outlook 2005 survey, accounting comes out on top as the most in-demand major on college campuses. Forget dot com start ups. Cleaning up a company’s accounting books is what’s in. But can accounting be sexy? “All the focus on accounting created a perception to students that accounting matters and is perhaps even sexy,” says Ira Solomon, head of the department of accountancy at the University of Illinois at Urbana-Champaign. Colleges are scrambling to find more accounting teachers and professors to replace those retiring. Not an easy task, since there are twice as many accounting faculty openings than applicants to fill them. Here are the top 10 most in-demand college majors as surveyed by the National Association of Colleges and Employers (NACE): 1) Accounting 2) Electrical Engineering 3) Mechanical Engineering 4) Business Administration/Management 5) Economics/Finance 6) Computer Science 7) Computer Engineering 8) Marketing/Marketing Management 9) Chemical Engineering 10) Information Sciences and Systems If you’re good with numbers and a stickler for details, you might want to consider accounting as a good career choice. However, you’ll probably have to take a number and wait in line behind all those other future accountant hopefuls. About the author: *********************** Copyright 2004 Donna Monday writes employment related articles for http://www.get-a-job-interview-quick-tips.com

lunes, 14 de mayo de 2012

Privacy is the control of one’s own personal information, control over what others know about one, and control over how others may use or exploit the personal information. Policies and practices for protecting privacy aim towards minimizing the collection of personally identifiable information. Therefore, the basis of privacy is anonymity, where no personally identifiable information is collected. Making compulsory, the disclosure of personally identifiable information, as under current WhoIs policies for domain registration, cause privacy to be undermined For free speech, privacy is critical. For instance, if people are forced to disclose their identity, they are reluctant to fully express their ideas on account of fear of persecution. The protection of anonymity further enhances the one-to-many characteristics of the Internet through which an individual's speech can reach a global audience. Privacy and data protection laws may apply to domain registrars' WhoIs services and registrars' participation in thick registry WhoIs services in various countries, particularly in the European Union's member states. Current ICANN regulations require that the Private contact information (WhoIs Info) of each domain registration be included in a publicly accessible Database. The WhoIs database is the collection of information gathered by a domain name registrar from domain name registrants. The purpose for which the WhoIs system is accessed includes: 1. To find out whether a specific domain name is unregistered and currently available 2. To identify the person or organization responsible for a domain registration or website on the Internet 3. To support technical operations of Internet Service Providers or network administrators, including assistance in tracing sources of Spam or denial of service attacks 4. To collect names and contact information for the purpose of marketing 5. To aid government law enforcement, other than intellectual property When a WhoIs search is conducted, the information that is currently available about the domain name registrant leads to the name and addres
s of the domain name owner. However, when a domain name is registered, the personal contact information such as name, address, email address, and even phone number might be made freely available. The domain registrant would not know who collected his/her WhoIs data, the reason for which the information was collected, and how the collector is likely to use the information This implies that the private information is displayed and made available to whoever wants to see it, at any point of time. Now it is possible to protect one’s private WhoIs information by switching the "public" domain registration to a "private" unlisted registration through a private whois service. A private whois service protects the private information and shields against its misuse. Hence, one is protected against: - Spam, - Identity Theft, - Data Mining, - Name Hijackers, - Etc. It works in a similar way to having one’s phone umber "unlisted" and it prevents people from gaining access to one’s address, phone number and other such private information. A private whois service works by: - Protecting the private information - Relaying important communication - Providing greater control Protecting the Private Information This implies that the private contact information is not exposed and is held confidentially, and protected by the Domain Privacy Protection Service. Instead of the individual’s contact information, their contact information is displayed to provide with the highest level of protection against spammers and identity theft. Relaying Important Communication Without a private whois service, those involved in spamming can obtain email addresses through harvesting and then use these for sending spam mails and redistribution to marketing firms. The email addresses can stay on record with various spammers and marketing firms for several years. With a private whois service, the visible email address is constantly changing, so it will change within a specific period of time and the previous address will not work for the spammer. The Domain Privacy Protection Service secures and maintains the real email address on record so that important information regarding the domain is received. Providing Greater Control The individual or organization subscribing to the private whois service retains full legal ownership and control over the domain registration. It is possible to sell, renew, transfer and change settings to the domain name just the same as otherwise. The domain control panel provides real-time access to easily manage the domain name. About the author: Copyright © Active-Domain.com's Domain Registration (http://www.active-domain.com) Service. This article may be freely reprinted provided this resource box remains intact, and an active link is made to us at http://www.active-domain.com
Google Whats Google AdSense? by: Diane Nassy AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords. Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time. The History of Google AdSense Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate. As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements. How much can you make running Google AdSense? The answer to that question depends upon three factors: 1. How much traffic your site draws 2.How many visitors click on your ads 3.How much those ads pay per generated click With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it. How to get started using Google AdSense Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line. Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it. About the author: Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com Email : deeljeabiz@gmail.com